Digipak Designs

Firstly I need to link my designs with my genre of music and the feel that I'd like to portray.
I made a list of things that I felt are associated traditionally with my chosen genre. These include:

• Social injustice
• Rastafarian religion
• Caribbean dance
• Drugs and cannabis
• Alcohol - rum/cocktails
• Red, yellow and green colour combinations
• Violence and street crime
• Jamaica and the carribbean
• Wooden maracas, steel drums and other percussion instruments
• The beach, oceans, boats, white sand
• Clear pools, water falls and swimming
• Foliage - palm trees, exotic flowers
• Exotic fruit - kiwi, coconuts (palm trees), pineapple, grapefruit, melon, lime/lemon/orange, mango, passionfruit, pomegranate, cocoa beans

I then listed other areas where I thought the genre could be taken, these include:

• Summer meadows
• Corn fields
• Clean, healthy living
• Back to nature 

I started to mock up a few design ideas, playing around with font, pictures and positioning.

Album Cover:

 

 

Tracklist:

 

 

Booklet Back:

 

 

CD:

 



 

Magazine Advert:

 

 

 

Font and Colour Scheme

When looking at fonts for my digipak, I decided that I would like to use one that would represent a signature or autograph. This looks more personalized and hand drawn, going more natural and less manufactured. This links with my artist who is in touch with nature, also shows her dominance in the music industry, and people would probably want her autograph.

To research different fonts I used the websites 'dafont' and 'myfont' where I found a few that I would like to try out when I mock up my digipak designs.

When thinking about my colour scheme I was torn between the typical Jamaican reggae colours of yellow, red and green, or chose a more subtle, classy colour pallette. When using Adobe Illustrator I came across a number of colour palettes that I thought would work very well for my digipak.

Artist and Album Name

Actual artist name for 'Cloud 9' - Ms. Dynamite

And her birth name is Niomi Arleen MacLean-Dale

The followings names were created as a result of research conducted among my target audience:

 

• Rowena, Isla, Essie, Tamera, Cece, Tequila, Saffron, Miss Kingston, Rio, Rhia, Bobbie, Nadine, Sofia, Mercy, Ashley, Phoebe, Topaz, Sapphire

And these were shortlisted to:

• Tequila
• Saffron
• Cece

And after further research I have decided to select the name 'Saffron'
I chose this name as it is an expensive, exotic spice, often used in Caribbean cooking, is very feminine and a name that I haven't come across in the music industry. It represents all that is exotic and romantic about Caribbean reggae music and one that my target audience can associate with.

The following album titles were created as a result of research conducted among my target audience:

• i-con, Escape, Heat, Dreams, Desire, Sensation, Fruit punch, Fruit salad, Paradise lost - paradise found, Holiday, Summertime, Heatwave, Fascination, Ecstasy, Sunset, Altitude

And these were shortlisted to:

• Summertime
• Paradise Found
• Altitude

And after further research I have decided to select the album name 'Altitude'
I chose this name as it represents height, success, being high and links well with my selected song 'Cloud 9'. It represents success, power and superiority but also can relate to nature, this was also a favourite of my target audience.