Thursday, 11 July 2013

Recreation of an original music video

To start working with video equipment and editing software we were set the task to recreate a pre-existing music video. This would give us the opportunity to learn new skills needed when creating our actual music video, including planning, directing, filming, editing etc. I am very excited about this task because it gives us the opportunity to try and add our own spin to preexisting material, which we can then gain ideas to carry through to our actual video.
We are going to be creating the music videos in small groups, and our group chose 'In Da Club'by 50 Cent, not only because we liked the song, but because we liked the music video too - it is memorable and also creative. We are going to use some ideas from the original music video to develop but also create our own individual remake of the video.


The music video starts with a large black 4x4 driving through the desert, and the words 'somewhere...'appear to be typed over the top of the screeen, then that fades out and 'Shady/Aftermath Artist Development Centre' appears, soon following they go to a panning shot of the inside of this 'Development Centre' where a receptionist is nodding her head in time with the music, then the panning continues throughout the beginning of the song, showing 50 Cent receiving medical tests. The overall music video shows these scientists observing 50 Cent in his natural habitat of 'The Club', also running more tests on him in the gym.
One thing that I noticed is used heavily throughout this video is the nodding of heads in time with the music, I like this and will use in our music video. I also want to incorporate the idea of the 'Rap Star' working out in the gym, and also in other common places such as a car or towns, obviously because of our ages we are unable to do any filming in an actual club so will have to work around this and think of more creative places to film. I want to incorporate certain main aspects of this video but I also want to create a kind of spoof of it, so as well as representing this video it has its own humorous aspects also.

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