I spent some time looking at new album advertising material that is used to launch new music to their target audience.
- Image of artist as main focus - launching latest imagery, style, hair, makeup etc
- Artist name also heavily featured to associate with the image - sometimes artist signatures are used
- Album name that is being released
- Date of release and where to buy or download
- Website for further information about the artist
- Highlights any successful tracks that have already been hits for the artist
- Striking, bold and eye catching to stand out among the other music magazine colourful pages
- Images link strongly with the album design for easy recognition at point of sale, but not necessarily identical
- Clever use of typography and fonts
No comments:
Post a Comment