Final song choice

After some careful consideration, I have reevaluated my shortlist of potential songs. I have taken into account the asks of my target audience and also a song that has meaning to me. However the biggest deciding point is how I will create a music video to accompany this.

I have decided to go with 'Cloud 9' - Ms Dynamite & Shy FX, firstly because I really enjoy the song.. Which is pretty important seeing as I'm going to have to listen to the song many times while creating my music video. I also feel that it meets the criteria of my target audience as it is a summery fusion between Reggae and R&B! Because the song is still yet to be released (23rd September), there is no music video to accompany it. This means there is a wide variety of directions I could take it, meaning there would be no ideas from an existing music video and I can make it fully my own! The song emits summery, happy, positive vibes which will be enjoyable to create a music video for.

I am currently on holiday at the moment and after being among palm trees and beaches, it has really inspired me to want to create a summery music video including aspirational locations like beaches and swimming pools. I understand because of the time of year we will be shooting the footage in it may be difficult, but it just so happens that I have had my video camera handy and have started capturing some material which I hope I can use in my final edit. Although I haven't planned my story board, the images I have taken have been inspired by the music and will hopefully give me some further ideas for shooting other aspects of the video. I hope when shooting the rest of the footage, that with the right lighting and an Indian summer back in the UK I can create the summery vibe I am hoping for.